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Introduction to Marketing and Branding

This webinar, part of the AMA STEPS Forward Innovation Academy s Private Practice Simple Solutions, discusses common issues that practices encounter around the implementation of basic marketing strategies. Topics addressed by subject matter experts Rob Rosenberg and Mike Chapman of Springboard Brand and Creative Strategy include identifying marketing advantages, conducting research to gauge community satisfaction, and using social media and other paid digital platforms. Four accompanying guides are available as downloads.

Credit & MOC Details

Credit information is provided by the course provider. We recommend confirming credit eligibility with the provider or your licensing board before starting the activity.

Credit types

AMA PRA Category 1 Credit™Up to 0.5 credits

MOC types

ABS — Accredited CMEUp to 0.5 pointsABPATH — Lifelong LearningUp to 0.5 pointsABIM — Medical KnowledgeUp to 0.5 pointsABP — Lifelong Learning and Self-AssessmentUp to 0.5 pointsABOHNS — Self-AssessmentUp to 0.5 points

FDA REMS

No

Qualifies for MIPS

No

Pricing

Free

Reported to ACCME by the provider

  • Journal-based
  • includes On-demand / recorded video
  • Credit · Up to 0.5 credits
  • MOC · Up to 0.5 points
  • Released
    Oct 21, 2025
  • Last day to claim credit
    Oct 22, 2028 2 years left