2024 Recorded Symposium Session: A Deep-Dive into Gen Z: How Nutrition Myths in Media and Marketing Uniquely Affect This Consumer Demographic

Nutrition myths, wellness trends, and the latest health hacks are just about everywhere these days, and noise about and around diet has reached a fever pitch for dietitians. As an RD, author, journalist, and former clinician-turned-content-creator, Jaclyn London, MS, RDN, CDN, cuts through the clutter of nutrition and wellness trends. In this session, London will deep-dive into the topic of food, diet, and nutrition myths by taking a closer look at how long-standing (and up-and-coming) misinformation affects Gen Z consumers specifically, and how it drives their food and health decisions. Learn about the top myths that drive consumer sentiment and purchasing decisions among this demographic; how Gen Z consumes information in 2024 (and what makes this different/uniquely challenging vs other demographics); how these myths are transformed into their everyday behaviors, including food choices and healthful habit formation; and what dietitians need to know to best serve the next generation of clients, patients, communities, and consumers. London will also cover the etiology of a food/nutrition myth and what makes some so “sticky” while others become fleeting trends among Gen Z consumers and their peers.

Credit & MOC Details

Credit information is provided by the course provider. We recommend confirming credit eligibility with the provider or your licensing board before starting the activity.