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2025 Recorded Symposium Session: Creating Enticing Nutrition and Culinary Messaging to Increase Engagement and Participation

2025 Recorded Symposium Session: Creating Enticing Nutrition and Culinary Messaging to Increase Engagement and Participation

As a registered dietitian and media professional, Jessica Ball has seen first-hand how effective digital communication – particularly through video and social media – can bolster community efforts. Over the last six years, Jess has worked in digital content and hosted award-winning YouTube and social media video series. These successes fostered additional media appearances (TV, radio, and podcasts) and live events (panels and speaking). Through these experiences, Jess has learned the five main ways to engage an audience and keep them engaged. The actionable tips in this session are applicable and relevant to any role or industry, from non-profit organizations and universities to private businesses and more. And they re imperative for growth and reaching new audiences. It s more important than ever for dietitians to have their voices heard and be recognized as nutrition experts, and digital communication is a key component in making a lasting impact. This session will educate participants on how to hook the audience, streamline messaging, build on successes, and much more.

Credit & MOC Details

Credit information is provided by the course provider. We recommend confirming credit eligibility with the provider or your licensing board before starting the activity.